Al-Isra University Discusses Master's Thesis on Obstacles to Adopting Artificial Intelligence
Gaza_ Public Relations
Student Naji Attwa Abu Mousa from the Business Administration Department was awarded a Master's degree in Business Administration after discussing his master's thesis titled "Technical, Human, Organizational, Financial, and External Obstacles Limiting the Adoption of Artificial Intelligence Applications in Supporting Decision-Making Processes at Gaza Electricity Distribution Company." The discussion took place via the electronic communication program ZOOM.
The discussion committee consisted of Dr. Ahmed Abdul Rahman Tayeh, the primary supervisor and committee chair, Dr. Wael Nassar Badah – the second supervisor, Dr. Ahmed Ezzat Al-Salibi as an internal examiner, and Dr. Kamal Mohammed Al-Masri as an external examiner.
The discussion was attended by Dr. Munia Khalil Mazid, Dean of Graduate Studies, Dr. Samar Attallah, Dean of the College of Administrative and Financial Sciences, and Dr. Ahmed Al-Husayni, Vice President of the University for External Affairs.
The presented study aimed to analyze the impact of these obstacles in limiting the adoption of artificial intelligence applications and to assess the level of support for the decision-making process within the company. The researcher adopted a mixed methodology, relying on questionnaires and unstructured interviews for data collection.
The study concluded with several recommendations, including establishing a multidisciplinary artificial intelligence unit directly affiliated with the decision-making center, adopting a digital roadmap based on adaptable real-life experiences suited to the company’s environment, and adopting a gradual approach starting with pilot projects in the field of artificial intelligence.
At the end of the session, the committee recommended awarding the student the master's degree after making the required amendments, wishing him further progress and success.
The Graduate Studies College at Al-Isra University grants a master's degree in Business Administration specialties.