E-Commerce and Digital Marketing

The E-Commerce and Digital Marketing program is one of the distinguished academic programs offered by the Faculty of Administrative and Financial Sciences. In light of the rapid scientific and technological advancements occurring at both the local and global levels, as well as the increasing reliance on information and communication technologies, the program has been designed to meet the growing demand for qualified professionals capable of adapting to the evolving digital business environment. The program places strong emphasis on the quality of the teaching and learning process by equipping students with up-to-date knowledge and practical skills in e-commerce and digital marketing. It covers a wide range of specialized areas, including digital marketing strategies, e-commerce applications, commercial website design and development, electronic marketing, and technology management within organizations. The program aims to provide graduates with a comprehensive understanding of e-commerce concepts, digital business practices, and contemporary marketing technologies. It seeks to produce highly qualified professionals who possess the technical expertise, analytical capabilities, and professional competencies required to respond effectively to labor market demands while maintaining high standards of quality, efficiency, and ethical practice