The Digital Marketing Program prepares students to design and implement digital marketing campaigns, analyze data, and manage brands through modern electronic platforms and digital communication channels.
Study Plan
Year one
36 credit hours: first 18, second 18.
University Requirement
College Requirement
Major Requirement
First semester
18 hours
Course
Code
Hours
Prerequisite
Details
UNID1201
2
None
This university requirement course develops the fundamental Arabic language skills needed by students in their academic, professional, and everyday contexts. It focuses on the proper use of Modern Standard Arabic through the study of basic principles of grammar, morphology, spelling, and punctuation, as well as the development of reading comprehension, analysis, oral communication, and written expression skills. The course also emphasizes linguistic accuracy, appropriate word choice, coherence of ideas, and clear and correct text construction. Students are trained to identify and correct common linguistic errors and to use Arabic effectively and appropriately in academic, professional, and general contexts.
Type
University Requirement
When
Year one, First semester
Prerequisite
None
UNID1202
2
None
This course introduces the principles of computer use and basic office applications, including word processing, spreadsheets, and presentation software. It also covers internet and email basics and online information searching. Students gain hands-on computer skills necessary for daily clerical and administrative tasks, preparing them technically for work in the modern administrative and judicial environment.
Type
University Requirement
When
Year one, First semester
Prerequisite
None
Unlocks
DADF1301
3
None
This course covers the core concepts and fundamental accounting principles within sole proprietorships and commercial enterprises. It examines the accounting equation, recording financial transactions in general journals, and posting to general ledgers. Furthermore, it addresses trial balance preparation and primary financial statements including income statements and balance sheets. Additionally, students practice year-end adjusting entries for assets and liabilities to accurately determine financial results.
Type
College Requirement
When
Year one, First semester
Prerequisite
None
DADF1202
2
None
No description has been added for this course yet.
Type
College Requirement
When
Year one, First semester
Prerequisite
None
DADF1303
3
None
This course covers the fundamental principles of management theory and the conceptual evolution of modern organizations. It examines the primary managerial functions including planning, organizing, leading, and controlling to achieve goals efficiently. The curriculum explores the internal and external organizational environments, corporate social responsibility, and professional business ethics. Additionally, it equips students with practical skills for administrative decision-making, problem-solving, and managing workplace challenges
Type
College Requirement
When
Year one, First semester
Prerequisite
None
DDMA1301
3
None
This course addresses the fundamental concepts of e-commerce and various modern digital business models like B2B and B2C. It explores the development phases of online stores, supply chain management, and electronic payment gateways. Furthermore, it examines security dimensions, transaction protection, and legal frameworks governing internet commerce. Students also learn to evaluate digital commercial platforms and implement effective online sales strategies.
Type
Major Requirement
When
Year one, First semester
Prerequisite
None
Unlocks
DDMA1302
3
None
This course aims to build effective communication and marketing skills across modern digital media platforms. It covers targeted digital messaging strategies, interactive media tools, and social media engagement methods. Furthermore, it explores techniques for audience interaction, community management, and building sustainable online relationships. Students also receive training in managing digital public relations crises and adhering to online communication ethics.
Type
Major Requirement
When
Year one, First semester
Prerequisite
None
Unlocks
Second semester
18 hours
Course
Code
Hours
Prerequisite
Details
UNID1203
2
None
This course develops students' general English language skills, including listening, speaking, reading, and writing, with a focus on basic vocabulary and grammatical structures used in everyday and professional situations. Students practice comprehending short texts, simple written expression, and daily conversation. It is a general university requirement that complements the Legal Terminology in English course.
Type
University Requirement
When
Year one, Second semester
Prerequisite
None
UNID1204
2
None
This course covers the principles of Islamic doctrine and the pillars of Islam, focusing on Islamic values and ethics and their role in shaping individual and societal character. It provides an introduction to the sources of Islamic legislation and their influence on legal systems, along with contemporary topics on professional ethics from an Islamic perspective, reinforcing students' cultural and value-based identity as a general university requirement.
Type
University Requirement
When
Year one, Second semester
Prerequisite
None
DADF1204
2
None
No description has been added for this course yet.
Type
College Requirement
When
Year one, Second semester
Prerequisite
None
DBAD1206
2
None
This course provides a comprehensive overview of fundamental marketing concepts and the traditional marketing mix element framework. It examines consumer behavior, market segmentation, target audience selection, and strategic brand positioning. Special emphasis is placed on digital transformation, social media platforms, search engine optimization, and email marketing. Additionally, it equips students with practical skills to plan, execute, and evaluate digital marketing campaigns effectively.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
None
Unlocks
DDAM1203
2
This course covers the fundamentals and strategies of creating engaging content for various digital marketing platforms. It explores copywriting skills, persuasive scripting, and digital storytelling techniques tailored for online audiences. Furthermore, students practice brainstorming creative concepts and producing text, image, and video content. Additionally, it addresses methodologies for measuring audience engagement and continuously optimizing content performance.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
DDMA1304
3
None
This course focuses on strategies and mechanisms for expanding marketing operations globally using digital tools. It examines international marketing environment analysis, cultural diversity, and legal considerations in global markets. Furthermore, it addresses digital content localization and adapting marketing mixes for international audiences. Students also learn to manage cross-border advertising campaigns and evaluate global digital market opportunities.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
None
Unlocks
DDMA1305
3
This course provides practical training on advanced computer software and tools dedicated to digital marketing operations. It covers marketing automation software, email marketing platforms, and Customer Relationship Management (CRM) tools. Furthermore, students gain skills in utilizing post-scheduling tools, digital analytics, and competitor monitoring applications. Additionally, it details designing promotional newsletters and executing automated digital campaigns efficiently.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
DDMA1206
2
None
This course aims to enrich specialized vocabulary and terminology within the digital marketing domain in English. It enhances practical skills in copywriting, drafting professional emails, and composing marketing reports in English. Furthermore, students practice analyzing global marketing case studies and summarizing industry literature effectively. Additionally, it develops presentation capabilities and professional communication fluency for modern business environments.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
None
1
Year two
36 credit hours: first 18, second 18.
First semester
18 hours
Course
Code
Hours
Prerequisite
Details
UNID2205
2
None
This course covers the geography and political history of Palestine, from the historical roots of the Palestinian cause, through the stages of occupation, the Nakba, and the Naksa, up to the political settlement process and the current phase. It also reviews the political and administrative structure of the Palestinian National Authority, strengthening students' national belonging and awareness of their national cause as a general university requirement.
Type
University Requirement
When
Year two, First semester
Prerequisite
None
UNID2106
1
None
This course aims to provide students with the fundamental concepts and principles of occupational safety and health and to enhance their awareness of the importance of maintaining a safe and healthy working environment and preventing occupational accidents, injuries, and diseases.
The course introduces the definition, scope, and importance of occupational safety and health, as well as the impact of occupational accidents on individuals and organizations. It covers the major types of workplace hazards, including physical, chemical, biological, and psychosocial hazards, together with methods for hazard identification, risk assessment, control, and prevention.
The course also addresses relevant local and international occupational safety and health laws and regulations, as well as the responsibilities of employers and employees in implementing safety measures. Students are introduced to the basic principles of first aid and the initial management of injuries, accidents, and emergency situations in the workplace.
In addition, the course covers the principles of occupational safety and health management, including the development of workplace safety programs, evaluation and improvement of safety performance, employee training, and the promotion of a positive safety culture.
Type
University Requirement
When
Year two, First semester
Prerequisite
None
DDMA2307
3
None
This course covers website performance analytics principles alongside User Experience (UX) and User Interface (UI) concepts. Students practice using analytical tools like Google Analytics to track visitor behavior and conversion rates. Furthermore, it explores seamless interface design, usability principles, and optimizing consumer navigation paths. Additionally, it addresses conducting A/B testing and data analysis to enhance website retention and efficiency.
Type
Major Requirement
When
Year two, First semester
Prerequisite
None
DDMA2308
3
This course explores cutting-edge technologies and software solutions driving the modern digital marketing industry. It examines Artificial Intelligence (AI) applications, programmatic marketing, and hyper-personalization techniques. Furthermore, it addresses implementing intelligent Chatbots, big data analytics, and augmented reality in promotional strategies. Students also learn to evaluate and select optimal technology stacks to boost campaign effectiveness.
Type
Major Requirement
When
Year two, First semester
Prerequisite
DDMA2209
2
This course focuses on planning, executing, and managing digital promotional mixes across diverse channels. It covers Pay-Per-Click (PPC) advertising, social media sponsored ads, and affiliate marketing strategies. Furthermore, it examines promotional budget allocation, precise audience targeting, and retargeting tactics. Students also learn to calculate Return on Ad Spend (ROAS) and continuously optimize ad performance.
Type
Major Requirement
When
Year two, First semester
Prerequisite
Unlocks
DDMA2210
2
This course details methods for building, developing, and managing brand equity and image in digital markets. It examines visual identity components including logos, color palettes, typography, and brand style guides. Furthermore, it explores brand positioning strategies, loyalty creation, and consumer brand perception management. Students also receive practical training in translating brand values into cohesive and appealing visual assets.
Type
Major Requirement
When
Year two, First semester
Prerequisite
DDMA2311
3
None
This course focuses on strategies and concepts specifically tailored for marketing services versus tangible products. It examines unique service characteristics including intangibility, inseparability, perishability, and variability. Furthermore, it covers the expanded services marketing mix framework (7Ps) encompassing physical evidence, processes, and people. Students also learn service quality management, customer satisfaction measurement, and complaint resolution tactics.
Type
Major Requirement
When
Year two, First semester
Prerequisite
None
DDMA2212
2
None
This course covers strategies and technical methods for optimizing website and mobile application visibility in search engines. It addresses keyword research, On-Page SEO, Off-Page SEO, and technical website optimization tactics. Furthermore, it details App Store Optimization (ASO) techniques to drive application downloads and user retention. Students also practice using SEO auditing tools to monitor rankings and optimize search performance.
Type
Major Requirement
When
Year two, First semester
Prerequisite
None
Second semester
18 hours
Course
Code
Hours
Prerequisite
Details
UNID2108
1
None
This course introduces basic concepts of self-employment and entrepreneurship, including developing a project idea, preliminary feasibility studies, and identifying financing requirements. It also reviews the legal and administrative aspects of establishing small enterprises, developing students' entrepreneurial spirit and equipping them with skills to create self-employment opportunities, as a general university requirement.
Type
University Requirement
When
Year two, Second semester
Prerequisite
None
UNID2107
1
None
This course aims to provide students with fundamental knowledge of health and the environment by exploring the interrelationship between human health and various environmental factors and their role in disease prevention and health promotion. The course introduces the concept of the environment, its major components, and key environmental challenges arising from human activities and the use of natural resources, as well as their impact on environmental and health balance. It also examines different forms of environmental pollution, including air, water, soil, noise, radioactive, light, and visual pollution, and their effects on human health and the environment. The course addresses climate change and global warming, their causes, and their health and environmental consequences, with particular attention to major environmental challenges in the Arab region. It also covers the importance and properties of water, the water cycle, sources of water pollution, and water quality standards. In addition, the course discusses toxins, diseases, food, and health and their relationship to the environment and community health. The course promotes students’ awareness of environmental hazards and preventive measures while emphasizing responsible resource management, environmental education, and sustainable development to support human health and environmental protection.
Type
University Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2313
3
None
This course explores modern financial technology innovations and their transformative impact on business practices. It examines electronic payment systems, digital wallets, neobanks, and crowdfunding platforms. Furthermore, it covers blockchain technology, cryptocurrencies, financial cybersecurity, and regulatory compliance. Students also gain insights into integrating fintech solutions with digital marketing and e-commerce platforms.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2214
2
None
No description has been added for this course yet.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2215
2
This course aims to build advanced technical and practical skills for producing innovative digital content assets. It covers pre-production planning, scriptwriting, lighting setup, and professional audio-visual recording. Furthermore, students gain hands-on training using editing tools to render polished videos and graphics. Additionally, it emphasizes best practices for optimizing produced content across diverse digital platforms.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
DDMA2216
2
None
No description has been added for this course yet.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2217
2
None
This course covers core principles and practices for securing data and digital systems within e-business environments. It addresses cyber threats including hacking, malware, phishing attacks, and social engineering risks. Furthermore, it examines encryption techniques, firewalls, data backup strategies, and customer privacy protection. Students also learn to apply cybersecurity standards to safeguard digital platforms and online transactions.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2218
2
None
This course offers intensive practical training on graphic design software and digital video editing applications. It covers using industry-standard software like Photoshop and Illustrator for graphic creation and image editing. Furthermore, students practice video editing, audio mixing, and visual effects implementation using Premiere. Additionally, it focuses on rendering high-quality promotional materials suitable for digital publishing.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2219
2
None
This course aims to provide foundational skills for designing and developing interactive web pages and sites. It introduces core web structuring and styling languages such as HTML5 and CSS3 alongside Content Management Systems. Furthermore, it explores responsive web design principles ensuring compatibility across various smart devices and screens. Students also practice constructing high-converting landing pages tailored for digital marketing campaigns.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2120
1
None
This practical course prepares students for a smooth transition from academic environments to the job market. It equips learners with modern job search strategies, professional resume building, and personal branding techniques. Furthermore, it develops essential presentation, communication, teamwork, time management, and emotional intelligence skills. Students also master interview preparation strategies while adhering to workplace ethics and professional protocols.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
2
Appendix
Course Guidance
Every course in the program by requirement type. Each band is as wide as the type's share of the program's hours.
Course
Code
Hours
When
Prerequisite
Details
UNID1201
2
Year one, First semester
None
This university requirement course develops the fundamental Arabic language skills needed by students in their academic, professional, and everyday contexts. It focuses on the proper use of Modern Standard Arabic through the study of basic principles of grammar, morphology, spelling, and punctuation, as well as the development of reading comprehension, analysis, oral communication, and written expression skills. The course also emphasizes linguistic accuracy, appropriate word choice, coherence of ideas, and clear and correct text construction. Students are trained to identify and correct common linguistic errors and to use Arabic effectively and appropriately in academic, professional, and general contexts.
Type
University Requirement
When
Year one, First semester
Prerequisite
None
UNID1202
2
Year one, First semester
None
This course introduces the principles of computer use and basic office applications, including word processing, spreadsheets, and presentation software. It also covers internet and email basics and online information searching. Students gain hands-on computer skills necessary for daily clerical and administrative tasks, preparing them technically for work in the modern administrative and judicial environment.
Type
University Requirement
When
Year one, First semester
Prerequisite
None
Unlocks
UNID1203
2
Year one, Second semester
None
This course develops students' general English language skills, including listening, speaking, reading, and writing, with a focus on basic vocabulary and grammatical structures used in everyday and professional situations. Students practice comprehending short texts, simple written expression, and daily conversation. It is a general university requirement that complements the Legal Terminology in English course.
Type
University Requirement
When
Year one, Second semester
Prerequisite
None
UNID1204
2
Year one, Second semester
None
This course covers the principles of Islamic doctrine and the pillars of Islam, focusing on Islamic values and ethics and their role in shaping individual and societal character. It provides an introduction to the sources of Islamic legislation and their influence on legal systems, along with contemporary topics on professional ethics from an Islamic perspective, reinforcing students' cultural and value-based identity as a general university requirement.
Type
University Requirement
When
Year one, Second semester
Prerequisite
None
UNID2205
2
Year two, First semester
None
This course covers the geography and political history of Palestine, from the historical roots of the Palestinian cause, through the stages of occupation, the Nakba, and the Naksa, up to the political settlement process and the current phase. It also reviews the political and administrative structure of the Palestinian National Authority, strengthening students' national belonging and awareness of their national cause as a general university requirement.
Type
University Requirement
When
Year two, First semester
Prerequisite
None
UNID2106
1
Year two, First semester
None
This course aims to provide students with the fundamental concepts and principles of occupational safety and health and to enhance their awareness of the importance of maintaining a safe and healthy working environment and preventing occupational accidents, injuries, and diseases.
The course introduces the definition, scope, and importance of occupational safety and health, as well as the impact of occupational accidents on individuals and organizations. It covers the major types of workplace hazards, including physical, chemical, biological, and psychosocial hazards, together with methods for hazard identification, risk assessment, control, and prevention.
The course also addresses relevant local and international occupational safety and health laws and regulations, as well as the responsibilities of employers and employees in implementing safety measures. Students are introduced to the basic principles of first aid and the initial management of injuries, accidents, and emergency situations in the workplace.
In addition, the course covers the principles of occupational safety and health management, including the development of workplace safety programs, evaluation and improvement of safety performance, employee training, and the promotion of a positive safety culture.
Type
University Requirement
When
Year two, First semester
Prerequisite
None
UNID2108
1
Year two, Second semester
None
This course introduces basic concepts of self-employment and entrepreneurship, including developing a project idea, preliminary feasibility studies, and identifying financing requirements. It also reviews the legal and administrative aspects of establishing small enterprises, developing students' entrepreneurial spirit and equipping them with skills to create self-employment opportunities, as a general university requirement.
Type
University Requirement
When
Year two, Second semester
Prerequisite
None
UNID2107
1
Year two, Second semester
None
This course aims to provide students with fundamental knowledge of health and the environment by exploring the interrelationship between human health and various environmental factors and their role in disease prevention and health promotion. The course introduces the concept of the environment, its major components, and key environmental challenges arising from human activities and the use of natural resources, as well as their impact on environmental and health balance. It also examines different forms of environmental pollution, including air, water, soil, noise, radioactive, light, and visual pollution, and their effects on human health and the environment. The course addresses climate change and global warming, their causes, and their health and environmental consequences, with particular attention to major environmental challenges in the Arab region. It also covers the importance and properties of water, the water cycle, sources of water pollution, and water quality standards. In addition, the course discusses toxins, diseases, food, and health and their relationship to the environment and community health. The course promotes students’ awareness of environmental hazards and preventive measures while emphasizing responsible resource management, environmental education, and sustainable development to support human health and environmental protection.
Type
University Requirement
When
Year two, Second semester
Prerequisite
None
Course
Code
Hours
When
Prerequisite
Details
DADF1301
3
Year one, First semester
None
This course covers the core concepts and fundamental accounting principles within sole proprietorships and commercial enterprises. It examines the accounting equation, recording financial transactions in general journals, and posting to general ledgers. Furthermore, it addresses trial balance preparation and primary financial statements including income statements and balance sheets. Additionally, students practice year-end adjusting entries for assets and liabilities to accurately determine financial results.
Type
College Requirement
When
Year one, First semester
Prerequisite
None
DADF1202
2
Year one, First semester
None
No description has been added for this course yet.
Type
College Requirement
When
Year one, First semester
Prerequisite
None
DADF1303
3
Year one, First semester
None
This course covers the fundamental principles of management theory and the conceptual evolution of modern organizations. It examines the primary managerial functions including planning, organizing, leading, and controlling to achieve goals efficiently. The curriculum explores the internal and external organizational environments, corporate social responsibility, and professional business ethics. Additionally, it equips students with practical skills for administrative decision-making, problem-solving, and managing workplace challenges
Type
College Requirement
When
Year one, First semester
Prerequisite
None
DADF1204
2
Year one, Second semester
None
No description has been added for this course yet.
Type
College Requirement
When
Year one, Second semester
Prerequisite
None
Course
Code
Hours
When
Prerequisite
Details
DDMA1301
3
Year one, First semester
None
This course addresses the fundamental concepts of e-commerce and various modern digital business models like B2B and B2C. It explores the development phases of online stores, supply chain management, and electronic payment gateways. Furthermore, it examines security dimensions, transaction protection, and legal frameworks governing internet commerce. Students also learn to evaluate digital commercial platforms and implement effective online sales strategies.
Type
Major Requirement
When
Year one, First semester
Prerequisite
None
Unlocks
DDMA1302
3
Year one, First semester
None
This course aims to build effective communication and marketing skills across modern digital media platforms. It covers targeted digital messaging strategies, interactive media tools, and social media engagement methods. Furthermore, it explores techniques for audience interaction, community management, and building sustainable online relationships. Students also receive training in managing digital public relations crises and adhering to online communication ethics.
Type
Major Requirement
When
Year one, First semester
Prerequisite
None
Unlocks
DBAD1206
2
Year one, Second semester
None
This course provides a comprehensive overview of fundamental marketing concepts and the traditional marketing mix element framework. It examines consumer behavior, market segmentation, target audience selection, and strategic brand positioning. Special emphasis is placed on digital transformation, social media platforms, search engine optimization, and email marketing. Additionally, it equips students with practical skills to plan, execute, and evaluate digital marketing campaigns effectively.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
None
Unlocks
DDAM1203
2
Year one, Second semester
This course covers the fundamentals and strategies of creating engaging content for various digital marketing platforms. It explores copywriting skills, persuasive scripting, and digital storytelling techniques tailored for online audiences. Furthermore, students practice brainstorming creative concepts and producing text, image, and video content. Additionally, it addresses methodologies for measuring audience engagement and continuously optimizing content performance.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
DDMA1304
3
Year one, Second semester
None
This course focuses on strategies and mechanisms for expanding marketing operations globally using digital tools. It examines international marketing environment analysis, cultural diversity, and legal considerations in global markets. Furthermore, it addresses digital content localization and adapting marketing mixes for international audiences. Students also learn to manage cross-border advertising campaigns and evaluate global digital market opportunities.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
None
Unlocks
DDMA1305
3
Year one, Second semester
This course provides practical training on advanced computer software and tools dedicated to digital marketing operations. It covers marketing automation software, email marketing platforms, and Customer Relationship Management (CRM) tools. Furthermore, students gain skills in utilizing post-scheduling tools, digital analytics, and competitor monitoring applications. Additionally, it details designing promotional newsletters and executing automated digital campaigns efficiently.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
DDMA1206
2
Year one, Second semester
None
This course aims to enrich specialized vocabulary and terminology within the digital marketing domain in English. It enhances practical skills in copywriting, drafting professional emails, and composing marketing reports in English. Furthermore, students practice analyzing global marketing case studies and summarizing industry literature effectively. Additionally, it develops presentation capabilities and professional communication fluency for modern business environments.
Type
Major Requirement
When
Year one, Second semester
Prerequisite
None
DDMA2307
3
Year two, First semester
None
This course covers website performance analytics principles alongside User Experience (UX) and User Interface (UI) concepts. Students practice using analytical tools like Google Analytics to track visitor behavior and conversion rates. Furthermore, it explores seamless interface design, usability principles, and optimizing consumer navigation paths. Additionally, it addresses conducting A/B testing and data analysis to enhance website retention and efficiency.
Type
Major Requirement
When
Year two, First semester
Prerequisite
None
DDMA2308
3
Year two, First semester
This course explores cutting-edge technologies and software solutions driving the modern digital marketing industry. It examines Artificial Intelligence (AI) applications, programmatic marketing, and hyper-personalization techniques. Furthermore, it addresses implementing intelligent Chatbots, big data analytics, and augmented reality in promotional strategies. Students also learn to evaluate and select optimal technology stacks to boost campaign effectiveness.
Type
Major Requirement
When
Year two, First semester
Prerequisite
DDMA2209
2
Year two, First semester
This course focuses on planning, executing, and managing digital promotional mixes across diverse channels. It covers Pay-Per-Click (PPC) advertising, social media sponsored ads, and affiliate marketing strategies. Furthermore, it examines promotional budget allocation, precise audience targeting, and retargeting tactics. Students also learn to calculate Return on Ad Spend (ROAS) and continuously optimize ad performance.
Type
Major Requirement
When
Year two, First semester
Prerequisite
Unlocks
DDMA2210
2
Year two, First semester
This course details methods for building, developing, and managing brand equity and image in digital markets. It examines visual identity components including logos, color palettes, typography, and brand style guides. Furthermore, it explores brand positioning strategies, loyalty creation, and consumer brand perception management. Students also receive practical training in translating brand values into cohesive and appealing visual assets.
Type
Major Requirement
When
Year two, First semester
Prerequisite
DDMA2311
3
Year two, First semester
None
This course focuses on strategies and concepts specifically tailored for marketing services versus tangible products. It examines unique service characteristics including intangibility, inseparability, perishability, and variability. Furthermore, it covers the expanded services marketing mix framework (7Ps) encompassing physical evidence, processes, and people. Students also learn service quality management, customer satisfaction measurement, and complaint resolution tactics.
Type
Major Requirement
When
Year two, First semester
Prerequisite
None
DDMA2212
2
Year two, First semester
None
This course covers strategies and technical methods for optimizing website and mobile application visibility in search engines. It addresses keyword research, On-Page SEO, Off-Page SEO, and technical website optimization tactics. Furthermore, it details App Store Optimization (ASO) techniques to drive application downloads and user retention. Students also practice using SEO auditing tools to monitor rankings and optimize search performance.
Type
Major Requirement
When
Year two, First semester
Prerequisite
None
DDMA2313
3
Year two, Second semester
None
This course explores modern financial technology innovations and their transformative impact on business practices. It examines electronic payment systems, digital wallets, neobanks, and crowdfunding platforms. Furthermore, it covers blockchain technology, cryptocurrencies, financial cybersecurity, and regulatory compliance. Students also gain insights into integrating fintech solutions with digital marketing and e-commerce platforms.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2214
2
Year two, Second semester
None
No description has been added for this course yet.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2215
2
Year two, Second semester
This course aims to build advanced technical and practical skills for producing innovative digital content assets. It covers pre-production planning, scriptwriting, lighting setup, and professional audio-visual recording. Furthermore, students gain hands-on training using editing tools to render polished videos and graphics. Additionally, it emphasizes best practices for optimizing produced content across diverse digital platforms.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
DDMA2216
2
Year two, Second semester
None
No description has been added for this course yet.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2217
2
Year two, Second semester
None
This course covers core principles and practices for securing data and digital systems within e-business environments. It addresses cyber threats including hacking, malware, phishing attacks, and social engineering risks. Furthermore, it examines encryption techniques, firewalls, data backup strategies, and customer privacy protection. Students also learn to apply cybersecurity standards to safeguard digital platforms and online transactions.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2218
2
Year two, Second semester
None
This course offers intensive practical training on graphic design software and digital video editing applications. It covers using industry-standard software like Photoshop and Illustrator for graphic creation and image editing. Furthermore, students practice video editing, audio mixing, and visual effects implementation using Premiere. Additionally, it focuses on rendering high-quality promotional materials suitable for digital publishing.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2219
2
Year two, Second semester
None
This course aims to provide foundational skills for designing and developing interactive web pages and sites. It introduces core web structuring and styling languages such as HTML5 and CSS3 alongside Content Management Systems. Furthermore, it explores responsive web design principles ensuring compatibility across various smart devices and screens. Students also practice constructing high-converting landing pages tailored for digital marketing campaigns.
Type
Major Requirement
When
Year two, Second semester
Prerequisite
None
DDMA2120
1
Year two, Second semester
None
This practical course prepares students for a smooth transition from academic environments to the job market. It equips learners with modern job search strategies, professional resume building, and personal branding techniques. Furthermore, it develops essential presentation, communication, teamwork, time management, and emotional intelligence skills. Students also master interview preparation strategies while adhering to workplace ethics and professional protocols.